Self Marketing at Workshops


By Marcus M. Mottley, Ph.D.

Workshops are not only an opportunity for people to learn something new, but they are also an opportunity for you to market yourself and the services you provide.  The more successful the workshop, the more likely you are to get hired back by the company or individual for whom you are running the workshop.  But the possibility of future jobs doesn’t end there.  [hidepost=1] Through appropriate self-marketing, you can generate contacts that could lead to future workshops.  Here are some self marketing suggestions:

Demonstrate Your Knowledge Base

For people to take you seriously, they have to believe that you know what you are talking about.  While this should be clear as the workshop progresses, there are other ways that you can demonstrate your knowledge base.  If you have written any books, journal articles or web content, have samples available for people to look at (or even purchase) during breaks.  Having professional-looking written products, or even a web site, goes a long way to showing you know what you’re talking about, which is an important component of self-marketing.

Have a Business Card

Business cards are easy to make.  They can be printed on home computers with excellent results or ordered online at minimal cost.  Have plenty on hand at the workshop.  Place some on a table where people can take one if they want one.  Also carry some in your pocket so you have them immediately available if you are talking to someone who expresses interest in contacting you.  Keep the business cards in a case so they do not get bent in your pocket and you will be able to give the potential client a clean card in excellent condition.

Carry a Notepad

There should be times during the workshop when people will be able to come up to you to talk or ask questions.  Make sure you have a small notepad and a pen in your pocket during these times.  If someone has a question that you do not know the answer to, or that you can’t fully answer on the spot, write down their contact information and tell them that you will find the information they are looking for and get back to them.  Do not assume that everyone will have a business card to give you.  Also make notes about their question along with the contact information so you remember what you are supposed to send them.

Be a Storyteller

Share some of your real-life experiences that relate to the topic of the workshop.  This will demonstrate your experience with the topic, which will help with your self-marketing.  Telling stories will also help your audience get to know you, which will make it easier for them to remember you – they can’t hire you to run a workshop if they can’t remember you.  Telling funny anecdotes will bring an enjoyable element to the workshop, which will also help people remember the experience and therefore you as a presenter.

Running a successful workshop is not enough for effective self-marketing.  You need to show that you are dedicated to making your workshops a success and give potential clients a way to get in touch with you.  Having other examples of your work and being prepared to give and receive contact information are two key components of successful self marketing. [/amprotect] Premier Level or Above Required!